Welcome bonuses and promotional codes are splattered all over advertising for online betting. They use these bonuses to get more people on gambling endeavours with their service. So what about the existing customers? Do they get rewards?In many cases, free bets are provided specifically to new customers. This is based purely on bookmakers wanting to attract as many new punters as they can. Therefore they will provide a number of beneficial incentives to draw you in.The most common of these schemes is matching the first cash bet or deposit that you make. Terms and conditions of the promotion suggest that this is only available to those making their very first settled bet.However there have been offers made to both new and existing customers. For example, if you placed a £10 bet with Skybet on the correct score of a football match, they gave you a free £10 bet on a second game. But – there was still a promotional code that needed to be entered to qualify.Unfortunately, you will find a lot of promotional code offers are exclusive to new bettors. In some cases they are occasionally extended to both sets of customer. However, it seems the main priority for bookies is to attract more users to the service. Yet some bookmakers do find alternative incentives for their loyal punters.For example, Paddy Power sport a number of ‘money-back specials’. These offers are available to everyone on their service and can result in bettors being reunited with their stake.You’ll receive your money back if your bet is in-keeping with certain criterion that was set out before the event started. Although it isn’t a guaranteed safety net, this scheme can prevent the loss of your wager.Another interesting way for bookmakers to reward existing customers is through loyalty schemes. Victor Chandler offer a VIP programme with their online poker rooms. Upon registering with them, you are immediately entered onto the plan. If you continue to use their service, you will gradually move up the ranks.Initially you earn inclusive points and tournament tokens. Eventually however, you receive rewards such as free sports bets, cash back bonuses and store discount. Schemes like this appear to be quite rare across competitive websites.Perhapscatering for existing punters isn’t first and foremost for bookmakers. Nevertheless, there are some sites that will reward you, extending an arm of gratitude for your loyalty.